It should be fairly obvious what I normally think of The Daily Mail. Well this time in the edition on 21 Jan 2013, they had a really balanced article on Whitening Toothpastes.
I have always told my patients, that whitening toothpastes can remove surface stain, but will not change the base colour of the teeth. Although not very scientifically done, the DM's little study showed the same. These toothpastes also make a lot of cash for toothpaste manufacturers - By 2008, sales were worth £63 Million. A tube of whitening toothpaste costs 4 - 9 1/2 times the cost of a standard toothpaste. The DM looked at 6 brands:
Arm & Hammer Advanced Whitening Toothpaste (£2.60, 75ml) - claims to 'remove stains... and buff the teeth into a brighter, whiter smile'. 3 shades whiter clinically proven - 3 shades of what? - grey. 3 shades means nothing unless you know what the shade guide is. The difference between them may only be discernable using a spectrophotometer.
SwissDent Xtreme Whitening Toothpaste (£9.70, 50ml) - says it 'penetrates even the tiniest fissures to produce perfect bleaching results'. That's a tenner, and it's only 50 ml!
Oral B 3D White Enamel Protect (£3.49, 75ml) - claims to 'whiten the front, back and visible surfaces between teeth'.
Beverly Hills Natural Whitening Expert (£3.49, 75ml) - makes the incredible claim that it can 'remove stains in just one minute'. No good here as extenxive studies show that the 'average' person in the UK cleans for 45 seconds!
BlanX Intense Stain Removal (£6.50, 75ml) - says it 'restores teeth to their original natural whiteness'.
Rembrandt Complete Whitening Mint (£8.31, 50ml) - claims to be 'clinically proven to whiten teeth beyond surface stains with daily brushing'.
The DM conclude that Whitening Toothpastes are not the answer to whiter teeth:-
So if whitening toothpastes aren't the answer, and a top of the range dentist's treatment is out of your price range, what can you do?
Don't be tempted to bypass the professionals by buying any of the products available online. Research by consumer group Which? found that about ten per cent of people who had bought tooth whitening products online to self-administer ended up with chemical burns on their lips.
A similar number reported brown stains on their teeth, suggesting that their enamel had been irreparably damaged.
So if you're serious about getting whiter teeth - safely - the most economic, and legal, way is to ditch your whitening toothpaste habit, and visit a dentist. They'll show you how to use the bleach gel to minimise burns, avoid discolouration, and get the whiter teeth you want.
After all, better to spend a couple of hundred pounds on a treatment that will work than on 20 tubes of ineffective toothpaste.'